Lindsay Lohan’s New Ad Is Full of Iconic ‘Mean Girls’ Easter Eggs
A recovery product calls for a recovery spokesperson, so Allbirds turned to Lindsay Lohan to help launch the shoe company’s limited-edition Tree Flyer sneakers in Lux Pink. Of course they took it mean girls passed because, well, “on Wednesdays we wear pink”. His new advertisement for the brand it is full of winks to the classic 2004 comedy – as well as other classic Lohan movies, including The parent trap and Herbie: fully charged.
The level of detail in the ad is honestly impressive. Spotting all the nostalgic Easter Eggs requires eagle eyes and a deep love of Lohan’s best work. For every evidence mean girls reference, there’s another one that takes a lot of pausing, zooming, and scrutinizing to catch. You have to look at everything from the car parked in her driveway to the snacks on her nightstand. Here is the breakdown.
Remember the 2005s Herbie: fully charged? It can’t be a coincidence that Lohan has a white Volkswagen Beetle parked outside his house. Unlike Herbie, however, the Bug in the ad is a convertible and is missing the stripes and the number 53.
The decor of his room
The first peek inside Lohan’s home in the ad shows her bedroom, where she has a piece of The parent trap story hanging above her bed: a lifeline with “Queen Elizabeth 2” written on it. This is the ship where her on-screen parents were married, not once but twice.
The things on his bedside table
A look at a Lohan’s bedside table also sends him back to The parent trap. She has a deck of playing cards and a plate of Oreos with peanut butter – both of which were key parts of Annie and Hallie’s experience at Camp Walden.
The pink color
Again, pink is an important color in mean girls and in the ad. Lohan first appears in her bathroom, where there are lots of pink hues. Items like her towel, toothbrush, soap, and cell phone case are all pink, as well as her outfit.
Speaking about the internet’s reaction to her role as spokesperson for Allbirds, Lohan shows (fictitious) comments on her phone – and there are some familiar names in the mix. The list is inspired by both mean girls and The parent trap and includes Regina, Aaron, Gretchen, Karen, Janis and Damian, as well as Meredith and Chessy. Gretchen’s comment, of course, is, “That’s so cool!”
His staircase work
The camera follows Lohan up her stairs, and lo and behold, there is hidden meaning in her works. One piece features the words “Where Dreams Have No End” – the same that appear on the label of it parent trap mom and dad’s wedding wine. A second coin shows the African continent, where mean girls‘ Cady Heron spent most of her childhood.
His background Mathlete
“I didn’t run track and field in high school. I was more of a mathlete,” Lohan jokes, calling herself an “unexpected” spokesperson for Allbirds. It’s a clear reference to Cady’s stint with her school’s competitive math team.
The day of the week
The video dropped on Wednesday, June 29, and in it, Lohan alludes to Plastics Day for wearing pink in mean girls. After pacing a row of Allbirds Tree Flyers, she picks out the roses and says to the camera, “Well, that is Wednesday.”
The joke about “plastics”
All birds are made of natural materials, as Lohan explains, and that drives her to mock plastics, the clique in the center of mean girls. “Always avoid plastics,” she advises.
The Queen Bee’s Commentary
All of the birds are “perfect for a queen bee like Lindsay Lohan,” as she says in the ad. Of course, Regina George (Rachel McAdams) is the queen bee at North Shore High in mean girlsbut Lohan is enjoying status in real life.
Bonus: the pronunciation of his last name
It came as a shock to many fans to learn in 2022 that the actor’s last name is pronounced Lo-wen, not Lo-han, meaning we’ve been saying it wrong for years. The star shed some light on all of this towards the end of the ad, pronouncing her last name correctly before using the incorrect version to add, “Or is that Lohan?”
Like the rest of the Lindsay Lohan nostalgia we’ve had so far this year, the ad gets an A+, no extra Mathletes credit needed.