New Animated Blumhouse Logo Filled With Horror Easter Eggs
To celebrate the big theatrical release of The black phone last weekend, Blumhouse unveiled the first-ever redesign of its animated logo, which is packed with nods to the studio’s biggest horror/thriller projects on screens big and small.
The black phone, Halloween, The hunt, get out, The purge, happy day of the dead, Gift, You should have left, paranormal activity, Claim, the “Pooka!” Hulu episode In the darkand even that of Damien Chazelle Whiplash are all depicted in this 15-second animation, which amounts to an abbreviated, yet very impactful, haunted house experience.
See how many Easter eggs you can spot in the video below:
“Our new logo is a fun tribute to our Blumhouse movies and TV series, and I’m curious to see if our fans can spot all of the hidden symbols we’ve included,” Blumhouse CEO and Founder Jason Blum said in a press release on Monday. . “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.”
“Blumhouse’s original logo holds a special place for horror fans like me, so we wanted to honor that heritage while creating something new,” added Marketing Director Karen Barragan. “This new logo pays homage to the original version and incorporates many of the fun Easter eggs from Blumhouse movies and TV shows of the past decade that we think fans will enjoy checking out. This was a fun collaboration with my friend Neil Kellerhouse and the great team at Elastic, who brought their own fandom and ingenuity to the job.”
“It’s been an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows in their catalog,” said Duncan Elms, who served as creative director on the animated logo refresh with Neil. Kellerhouse.
“I’m so grateful to have worked with all of the amazing talent at Blumhouse and Elastic,” Kellerhouse added in his own statement. “House Blum is full of surprises. Keep watching.”
The black phone is now playing in theaters everywhere. Derrickson directed from a script he co-wrote with frequent creative partner C. Robert Cargill. Based on the short story of the same name by Joe Hill, the film opened to $23 million domestically and $12 million internationally for a world first of 35 million dollars. Mason Thames, Madeleine McGraw, Ethan Hawke, Jeremy Davies and James Ransone make up the cast.